Pay Per Click (PPC)
Pay-per-click advertising is a mode of advertising your business on search engines, social networks and other relevant channels where in your advertisements are floated in the form of banners and keywords and you are charged for every click by the audience. Informer case, a banner is floated on the advertising networks that makes it a part of the display advertisement while in latter case, a dedicated team searches for the most suitable and affordable search engine keywords that closely match your business objectives. Whenever a user searches for some keyword in his search query on a search engine, your link is displayed in various sections of the search engine results page from where quality leads are easily driven to your business pages. Since payment for every click is involved in this mode, there is a need for well-engineered campaign planning that will closely match your business and target only those people who are your prospective customers rather than getting clicks from everyone. Thus, a properly floated PPC based advertising campaign can bring you the best and most fruitful leads that you can ever imagine. PinnacleWorks, the best Online Advertising Company in Gurgaon, spends ample of time in doing a thorough market and requirements research before proceeding with designing and campaign execution. After our plans are perfected for best possible outcomes, we design attractive and meaningful banners and float them across the online business giants thus ensuring best rate of return for your investment.
Pay Per Impression (PPI)
In this mode of advertising, you are charged for per 1000 displays of your advertisement regardless of how many clicks or engagements you receive. The number of impressions may vary from channel to channel. This variant is mostly preferred when either you are planning to create awareness about your business in the minds of audience or you want to draw attention towards your business by displaying your banner multiple times. In this variant, the banner designs and campaign planning matters a lot and are responsible for the success rate of your campaigns. The professional team at PinnacleWorks spends good time in deciding the prospective customer segment for your business and then floats advertisements by targeting the segment approved. Thus, this mode can provide you a wider audience with more branding and awareness in the market.