innacleWorks is working for Marwadi University, a known college situated in the heart of Gujarat, Rajkot since its establishment Since the University was looking for a company which can provide them end to end Digital Marketing Solutions it got associated with PinnacleWorks as their advertising partners to meet all their marketing as well as IT needs
We at PinnacleWorks are working on from Strategy to Planning, to Website building, to leads generation, Social Media Management, Running Online Ads , and also on providing ERP solutions to the university as per their requirements.
Website Designing and Maintenance
he development, regular updates and maintenance of the official website of Marwadi University is taken care by PinnacleWorks, where the scope of work ranges from hosting the website on the server to structuring of the website, writing and uploading the relevant content to designing the banners and other creatives required. The design and content is taken care of by the inhouse team.The online chat support is also provided by the team on the website.
Creating and Managing the Social Media Handles
Social Media these days play a very important role when it comes to branding. PinnacleWorks manages all the Social Media handles of Marwadi University and optimize it timely in order to make the efficient use of it for creating maximum no. of engagements.
Online Advertisements for Branding & Lead Generation
PinnacleWorks being the Advertising Partner of Marwadi University designs and run paid ads on various platforms like Google, Facebook, LinkedIn, Twitter, etc. with proper strategy to generate quality leads in most cost-effective manner.
On-Page & Off- Page SEO
Advertising is incomplete if your website doesn’t come on 1st page results on various search engines like Google, Bing, Yahoo, etc. We at PinnacleWorks understands this fact and therefore, take care of both On-page and Off- Page SEO of the website in order to have a good amount of Website Traffic, Branding and maximum Organic Lead Generation
PinnacleWorks also provides the best in class IT Solutions to the University like CRM Solutions for managing and tracking the generated leads with advanced filtrations options, automated assignment rules, and many more additional features to meet the requirements.
“Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” Following this quote said by Robert Rose, PinnacleWorks doesn’t leave any stone unturned to float the quality and relevant content in its best way possible. The medium for doing content marketing includes- Social Media Handles, Whatsapp, Facebook, SMS, Emails and different discussion forums like Quora and other third party websites.
Objectives We Planned to Meet
fforts made without a clear vision and a goal to achieve, usually ends up as an unproductive ones with least ROI even though with lots of effort being put in. Therefore, PinnacleWorks follows the reverse order when it does the planning work to meet the requirements.It first defines the objectives and final goals to be achieved and then does the reverse engineering for devising the marketing and execution plans.
- Maximum Website Traffic
- Website is a digital identity of any brand and thence making it popular among masses is a major goal.
- Top SEO Results
- When people search for any relevant keyword,displaying our client’s website as top results is our priority.
- Decent No. of Generated Leads
- Giving Maximum ROI is one of our target with which we never compromise and thence we try to generate maximum no. of leads.
- Maximum Engagements on Social Media
- We understand that Social Media is the best platform for making a brand famous among masses & thus conducts activities to gain maximum engagements.
- Content Floatation
- We broadcast various types of promotional content among masses to increase brand value via Blogs, Social Media, SMS & Email Marketing.
- Branding in unbeatable manner
- We adapt new technology and don’t leave any stone unturned to increase a brand value including SEO, Blogging, Social Media Activities, PR Management, etc.
Final Numbers Achieved
“Every solution to every problem is simple. It’s the distance between the two where the mystery lies”
Our mantra for success
The efforts made by PinnacleWorks in promoting Marwadi University, was a combination of traditional and digital marketing which resulted in few remarkable achievements , if we talk in terms of SEO Reports, website traffic, leads generated, etc.
- Getting SEO results was difficult as the keywords were new to get us listed in top results while the competing universities were already coming in top results
- Gaining popularity outside Gujarat and generating leads from there was a task
- Lack of popularity on social media handles especially Twitter, Instagram and LinkedIn
- Language Barrier, making the people understand the message we wanted to convey